Search Engine Marketing
If you have a new website or new webpage, the search engine may take time to assign a rank to that particular page/website. As search engine ranking algorithms change and develop it is difficult to get a higher organic ranking, thus we use SEM, where we advertise your web page on the Search Engine Result Page (SERP), highlighting your webpage or product to the relevant audiences. The main advantage of SEM is that your ads are shown only when the user searches for that particular product or service.
Budget Control
A Big daily budget does not necessarily mean larger conversions, once audience segmentation is done we start the campaign with a limited daily budget. Once conversions with good ROI is seen then we scale up.
B2B or B2C
Many people believe digital marketing is beneficial to B2C business model, but that is not true For 5 years we have helped many B2B businesses to generate quality leads. Social Media Marketing also has various options to target B2B clients. If you have a B2C business model great, once we have analysed your services or products, we can target the appropriate audience for you.
Ad format based on Target Audience
- Search ad: we can see these ads on Google and Youtube search result page.
- Display ads: Ads which we see between news articles and games.
- Shopping ads: Ads which we see of products on Google result page. This is only used in E-commerce websites.
- Video ads: Ads which we see before between or after youtube videos. we can also see them between games.
- Discovery ads: Ads which we see in google discovery section.
Live Campaign Reports & Progress
- Track status of your campaigns live.
- Check how many people saw your ad, clicked on it and visited your website live.
- Above data help us to analyse user behaviour and optimize your ad accordingly.
- We can also track how many people reached thank you page after purchase or form fill up directly in the campaign, which helps us calculating Roi accurately.